Convention and Visitors Bureau Case Study

Visit Plano, Texas

Learn how Visit Plano was able to increase their average number of room nights even with a loss of 107 registered sports teams.

As the annual hosts of the Elite Softball Showcase Tournament, Visit Plano faced a continued decrease in team registration and needed to prove relevancy to the tournament director. Explore how Visit Plano was able to use Meetingmax to increase room nights and prove economic impact.

Visit Plano Case Study

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CVB Plano

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