With Google Analytics (GA) becoming increasingly significant in placing your event business ahead of your competitors it is now more important than ever to get started with the basics. It’s not just about your business ranking but the data that is collected about your attendees is invaluable to event professionals.
Key takeaways include:
Leave this session with one pager that walks you through how you can utilize Google Analytics to better understand your guests’ patterns and workflows.
You hear about it and you’re thankful it’s not you… until it happens to you! Hotels canceling full room blocks a week prior to your event, natural disasters striking or delayed hotel construction/renovations are all unpredictable but happen. No matter how organized and prepared you believe you are for your event, there are certain things you don’t have control over!
Drawing from real life experiences, this session allows event planners from a variety of event backgrounds to learn about real-life case studies and how these were overcome at the time. The groups will then learn to problem solve creative solutions, prioritize hazards, and brainstorm other solutions that result in a successful event, regardless of what they’re facing.
In groups attendees will:
As an event housing manager, you likely work with others who need access to certain information in the Meetingmax system but want to ensure they don’t undo any of the hard work you’ve put into your events. The Meetingmax system has predefined Access Control Groups (ACG’s) that can be tailored to suit your needs. It’s time to take control of your ACG’s in this educational segment by:
This year’s Unconvention will stay true to its name and continue to combine both the importance of industry and system education while making it fun and interactive. The organizers have a superb lineup of learning possibilities, out-of-the-box venues, entertainment and networking opportunities for all event organizations and destinations that want to succeed at housing! Season of Change will focus on recognizing, anticipating, and managing changes in our industry, jobs, and day-to-day lives.
“Sometimes it’s all too easy to become fixated on events over which we have no power, or people who might never change their actions or attitudes. But rather than focus on blaming other or moving the unmovable, resilient people set their sights on what they can control.” (psych.com)