Our non-traditional user conference is tailored for organizations, destinations, and event planners who want to succeed at event housing.
With a clear focus on room block management, Unconvention is a must-attend conference designed to boost event housing, uncover new revenue streams, and stay current in the industry.
We don’t believe in sitting in one ballroom all day, it’s too boring! Every year we bring our people together and engage through a diverse offering of fun learning opportunities and creative networking events at various out-of-the-box venues.
Unconvention 2024 is taking place May 14-17 in Whistler, BC, Canada.
The education at the Unconvention is created with our core value of Thirst for Learning in mind; every session is intended to help you grow professionally and/or personally.
Our primary focus is on best practices around event room block management and how to be more efficient within the Meetingmax software.
Check out our past agendas below for an idea of the education you can expect.
Networking can sound daunting to some; what we really strive for at the Unconvention is connection. It is the perfect opportunity to connect with industry colleagues (and friends!) to share event room block management best practices.
We make every effort to foster an environment of open discussion with your peers, those who face the same housing situations you deal with on a daily basis.
May 31 - June 1, 2023
2023 taught us that the events world was regaining its stride, returning with newfound vitality and resilience. It was a bustling period for everyone in the industry, striving to recreate spectacular events, sometimes with limited resources. That’s why we decided to host another virtual Unconvention, putting time management and budgets at the forefront.
We were determined to deliver an experience filled with enjoyment, learning, and connections right to your screens. Drawing inspiration from some of our favorite 90’s movies and TV shows, we embarked on a journey to engage like never before.
From playful games to captivating presentations and a riveting keynote by AI specialist Nick Ning, we explored the incredible potential of AI.
February 9 - 11, 2022
Our First Virtual Unconvention!
In early 2022, events were still impacted by Covid-19 and Unconvention was no exception. Due to the uncertainty of cross-border travel (MMX HQ is in Canada and the majority of our clients are from the United States) we decided to take Unconvention virtual!
This agenda was fun to plan as we had to think creatively to create education sessions that still upheld our values of being engaging, out-of-the-box, and unconventional.
We used many virtual breakout rooms to keep converstions flowing, and even left one session unscripted which ran entirely on audience suggestions.
Cancelled due to COVID-19
For our 2020 user conference we focused on two key elements of Unconvention; education and play. We’ve fused these together to create eduplaytion.
We were super excited to take guests to over 11 unique Vancouver venues and host 14 insightful education sessions. This event was gearing up to be one of our best yet with ample opportunities for learning about room block management and having fun along the way (think skeeball, pinball, improv, painting, and more!).
Unfortunately COVID-19 rocked the world and we made the decision to cancel this event as it wasn’t safe to proceed. We look forward to taking inspiration from this event and applying it to future user conferences.
April 1 - 3, 2019
Seasons of Change
In 2019 we went to 8 unique venues, hosted 15 education sessions, had endless networking opportunities, an interactive app, and one highly entertaining experience dinner.
Education sessions included how to grow your housing business, how to effectively brand your events in Meetingmax, and best practices for training your hotel partners. Miki Agrawal keynoted an outstanding session on Sunday morning around how to disrupt an industry.
Phew, that was an inspiring few days!
April 16 - 18, 2018
A Decade in the Making
In 2018 we took attendees on a journey reliving the past decade of Unconvention highlights. We had the opportunity to visit 8 unique Vancouver venues and attend 12 education sessions focused on expanding event housing knowledge.
To get the group warmed up we took them on an exciting trip with Flyover Canada, followed by a bagpiper parade to the dinner venue (see photos below!). The next day involved an early morning start to Furry Creek where industry leaders gave insight to current trends and how to achieve GDPR compliance. Networking was the name of the game at the Speed Dating Session before a highly entertaining dinner on Granville Island.