About Us

What Makes Us So Awesome?

Our Culture

For Meetingmax, it is more than just perks and comfy footwear—it’s about bringing together the right people, and creating the best environment for talent to develop and grow.

Culture is the cornerstone of our success. We attribute the company’s accomplishments to a strong foundation rooted in our purpose and core values, and a clear sense of direction shared amongst all team members.

We strive to consistently deliver Deep Understanding, Awesome Solutions, and Ridiculously Remarkable Support.

United by a love for technology and the hospitality industry, plus a keen interest in good fun and ingenuity, the Meetingmax culture won Canada’s Most Admired Corporate Culture.

We Help You Find Your Tribe

It’s Our Why…

Humans have always needed to gather in groups. When a group assembles with a common purpose, it helps all of its members fulfill one of the most powerful and compelling needs, a sense of belonging.

Our clients assemble tribes of people at their events. We recognize the great importance of this for individuals, for society, and for the world at large. We are dedicated to helping people find their tribes because we know that nothing can replace face-to-face human interaction and the magic that happens when people get together.

At Meetingmax we help foster this very need by powering gatherings of all types and sizes with no geographic borders!


President & CEO

Hey there! I’m Jeff Duncan

As the President and CEO of Meetingmax, Jeff has strategically grown the company to be one of the largest providers of event hotel reservation technology in the industry, annually processing millions in hotel transactions through its software. Jeff is always looking for ways to push the event tech space forward. He is a graduate of the EO Entrepreneur Master’s Program at MIT, holds a leadership role as Past President of the Vancouver Entrepreneur’s Organization, is an Executive Board Member of the Vancouver Police Foundation and sits on the Board of Directors for the Plastic Bank. Jeff is a 40 under 40 winner, an active public speaker, and travels the globe looking for the next disruption in the travel and hotel booking space.
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Hey there! I’m David Ebert

David joins Meetingmax after a successful career in commercial and corporate banking. He is an expert on key finance related issues such as structuring leveraged buyouts, acquisition and divestiture of lines of business, and on growing companies in a controlled and profitable manner. David has managed loan portfolios in a variety of industries, including manufacturing, wholesaling, financial services, and real estate and has been involved in financing technology companies at various stages of their development. As well, David brings a strong network of contacts with venture capitalists, private equity lenders and various other debt and equity providers to the Company.

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The Team That Makes This Happen

Client Success





Client Success

Department Lead

Fara Curry

Fara uses her extensive knowledge of the hospitality and events industries, and her many years of strategic planning, to oversee both Managed housing and Licensed housing. Fara empowers her team using her energetic passion for people combined with her natural leadership skills. Her organizational finesse and love of analytic based information is highly respected which she uses to advise on event housing best practices. She actively integrates the Client Success team with the Meetingmax product developers in pursuit of the best possible experience for our software users and their event attendees alike. She strengthens the Meetingmax community by creating deep partnerships with clients, partners, hotels, and global representatives.

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Department Lead

Kelly Heesterman

Kelly is the Sales & Marketing lead where she brings to life the brand promise of Deep Understanding, Awesome Solutions and Ridiculously Remarkable Support. As team lead, she focuses on aligning marketing and sales endeavours to grow and position Meetingmax as the dynamic and innovative system that it is. Kelly is dedicated to forging strong alliances with strategic partners to ensure the best for Meetingmax software users. Her vastly respected talents are widely expanded across the company as she plays a key role in integrating her team with the Client Success team. Her event industry knowledge and creative energy allows her to be the success behind the annual Meetingmax Unconvention.

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Department Lead

Adrian Scott

As the product team lead, Adrian is a true visionary and has brought the Meetingmax software to the high caliber that it is today. He continues to use his highly respected leadership skills to build a strong development team and his years of programming skills to drive technical innovation. He oversees the quality assurance team and actively participates in unifying the teams to ensure that the focus is on delivering the best results possible for all stakeholders.

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Department Lead

Nicole Rafter

Meetingmax’s core purpose is to help people find their tribe, and ensuring that its internal team feels like they have found a second home at Meetingmax is a big part of that. Nicole’s love for people and money make her the perfect department lead for Tribe. She is an expert accountant and ensures that side of the business is running smoothly so that it can take care of its people internally. Nicole has a keen eye for detail and is the friendly voice on the other end of the phone asking for payments, so in other words, she’s usually one to keep in your good books!

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Department Lead

Patrick MacCoubrey

Patrick is the kind of person who can take something average and turn it into something extraordinary. He is creative, meticulous, reliable, and passionate. These qualities allow him to not only imaginatively strategize and plan, but also follow these plans through and execute projects flawlessly. As the Integrator of Meetingmax’s internal operations, Patrick is the go-to guy for numerous projects including Licensed Housing initiatives, systems & processes, and employee engagement. On top of this, he uses his vast industry knowledge to lead Meetingmax’s education and training efforts, and to oversee and execute on its renowned annual user conference, The Unconvention.

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Client Success is a Value

We exist to help our clients succeed at housing. 

Innovation and a deep industry understanding drive our software development. We know that meeting planners face many challenges. Whether you are organizing a complex event with multiple facilities, or a smaller meeting at one venue, we make sure our technology is current and supports your event execution. We deliver value so that our clients can be the best at what they do.

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The Unconvention is an interactive user conference where you can learn about successful room block management practices. The conference is fun & engaging and unlike any other industry show with a clear focus on event housing.

Learn More

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