About Us

What Makes Meetingmax Awesome?

Our Culture

For Meetingmax, it is more than just perks and comfy footwear—it’s about bringing together the right people, and creating the best environment for talent to develop and grow.

Culture is the cornerstone of our success. We attribute the company’s accomplishments to a strong foundation rooted in our purpose and core values, and a clear sense of direction shared amongst all team members.

We strive to consistently deliver Deep Understanding, Awesome Solutions, and Ridiculously Remarkable Support.

United by a love for technology and the hospitality industry, plus a keen interest in good fun and ingenuity, the Meetingmax culture won Canada’s Most Admired Corporate Culture.

We Help You Find “Your People”

It’s Our Why…

Humans are social creatures by nature and Meetingmax plays an important role in helping them meet and interact with one another. When an individual connects with others who share a common trait, they find “their people”. This bond creates a sense of belonging, connectedness and community.

Meetingmax helps fulfil this primal and often subconscious need by working to promote and facilitate the gathering of human beings. We help people find “their people” – and when they do, they come a bit closer to understanding who they are as people and how they fit into the world.

Magic happens when people gather at events.


President & CEO

Hey there! I’m Jeff Duncan

As the President and CEO of Meetingmax, Jeff has strategically grown the company to be one of the largest providers of room block management technology in the industry, annually processing millions in hotel transactions through its software. Jeff is always looking for ways to push the event tech space forward. He is a graduate of the EO Entrepreneur Master’s Program at MIT, holds a leadership role as Past President of the Vancouver Entrepreneur’s Organization, is an Executive Board Member of the Vancouver Police Foundation, and sits on the Board of Directors for the Plastic Bank. Jeff is a 40 under 40 winner, an active public speaker, and travels the globe looking for the next disruption in the travel and hotel booking space.
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Hi there! I’m David Ebert

David joins Meetingmax after a successful career in commercial and corporate banking. He is an expert on key finance related issues such as structuring leveraged buyouts, acquisition and divestiture of lines of business, and on growing companies in a controlled and profitable manner. David has managed loan portfolios in a variety of industries, including manufacturing, wholesaling, financial services, and real estate and has been involved in financing technology companies at various stages of their development. As well, David brings a strong network of contacts with venture capitalists, private equity lenders and various other debt and equity providers to the company.

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The Team That Makes This Happen

Client Success





Client Success

Department Lead

Fara Curry

Fara uses her extensive knowledge of the hospitality and events industries, and her many years of strategic planning, to oversee the client success team. Fara empowers her team using her energetic passion for people combined with her natural leadership skills. Her organizational finesse and love of analytic based information is highly respected which she uses to advise on event housing best practices. She strengthens the Meetingmax community by creating deep partnerships with clients, partners, hotels, and global representatives.

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Department Lead

Kelly Heesterman

As the Sales & Marketing lead, Kelly is focused on aligning marketing and sales endeavours to grow and position Meetingmax as a dynamic and innovative event housing management tool. Kelly has the skillset to set and oversee the company’s vision and strategy, while also jumping in to the trenches and executing the required tactics. Kelly is dedicated to forging strong alliances with strategic partners to ensure the best for Meetingmax software users.

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Department Lead

Jordanna Hunter

Jordanna is an experienced Product Manager with a demonstrated history of working in the computer software industry. She also brings a wealth of knowledge from her hotel background having worked with Best Western International, Pan Pacific Hotels & Reports, OPUS Hotel Vancouver, and Fairmont Hotels & Resorts. At Meetingmax, Jordanna combines her love for hotels and technology by overseeing and driving the development of our room block management software.

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Department Lead

Nicole Rafter

Meetingmax’s core purpose is to help people find their people, and ensuring that its internal team feels like they have found a second home at Meetingmax is a big part of that. Nicole’s love for people and money make her the perfect department lead. She is an expert accountant and ensures that side of the business is running smoothly so that it can take care of its people internally. Nicole has a keen eye for detail and is the friendly voice on the other end of the phone asking for payments, so in other words, she’s usually one to keep in your good books!

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Department Lead

Patrick MacCoubrey

Patrick is the kind of person who can take something average and turn it into something extraordinary. He is creative, meticulous, reliable, and passionate. These qualities allow him to not only imaginatively strategize and plan, but also follow these plans through and execute projects flawlessly. As the Integrator of Meetingmax’s internal operations, Patrick is the go-to guy for numerous projects. On top of this, he uses his vast industry knowledge to lead Meetingmax’s education and training efforts, and to oversee and execute on its renowned annual user conference, The Unconvention.

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Client Success is a Value

We exist to help our clients succeed at event housing. 

We pride ourselves on Deep Understanding, Awesome Solutions, and Ridiculously Remarkable Support. We will support you, and celebrate with you, every step of the way! We know that event planners face many challenges, and that no two events are the same. Whether you are organizing a complex event with multiple hotels, or a smaller meeting at one venue, our software is designed to support your event execution.

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The Unconvention is Meetingmax’s user conference. It’s the event industry’s only conference focused on room block management. We keep it fun & engaging and unlike any other industry show.

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